Pay with Wero: dm becomes one of the first German retailers to introduce the European payment option in its online shop
August 24, 2026
New European payment option offers customers greater choice when shopping online
Karlsruhe, 25th of August 2026 - Customers can now pay for their purchases in the German dm online shop using Wero. By integrating the new payment method, dm is expanding its range of payment options and is among the first German retail companies to offer Wero in e-commerce.
Wero is a digital payment solution developed by the European Payments Initiative (EPI). The integration of Wero in the dm online shop is the result of close collaboration between dm, EPI and payment service provider Nexi. Together, the partners aim to provide customers with a modern, secure and convenient European payment option. Key factors behind the introduction include Wero’s ease of use and the growing relevance of European payment solutions for consumers.
With Wero, we are expanding our existing offering with another modern European payment option. At the same time, we are observing fundamental changes in the payments landscape. The future of payments will not be shaped by a single solution. Rather, we expect an interplay of European payment infrastructures, digital wallets and AI-supported shopping experiences. By introducing Wero at an early stage, we are embracing a development that could help shape digital commerce in Europe in the years ahead.
With dm, another leading retailer in Germany is choosing Wero – sending a strong signal for the further establishment of the European payment solution. A key factor in the success of any new payment method is that it is available at relevant merchants and easy for consumers to use in their everyday lives. As a payment service provider, Nexi enables merchant acceptance and at the same time helps retailers integrate the growing variety of digital payment options seamlessly into their existing payment landscape. The fact that dm is already the fourth major merchant we are connecting to Wero shows that Wero is increasingly moving from concept to actual use in German e-commerce.
The launch of Wero at dm marks another important step in the expansion of Wero in German e-commerce. Seeing a leading German retailer such as dm adopting Wero demonstrates the growing momentum behind a European payment solution built for both consumers and merchants. It also illustrates how European banks, payment providers and merchants are actively coming together to build a strong and competitive European payments ecosystem.
How paying with Wero works
Wero can be used directly via customers' existing bank account. Customers select Wero during checkout and then confirm the payment in their familiar banking app. No credit card or separate payment account is required. Payments are processed directly from account to account using instant bank transfers. Payment processing is based on European banking standards and is carried out in accordance with European data protection regulations.
About dm-drogerie markt
dm is a leading drugstore retailer and omnichannel provider of health and beauty products in Germany and Europe. In Germany, around 63,600 employees work for dm, which operates more than 2,150 dm stores. Across Europe, dm employs around 93,000 people in more than 4,200 stores. In the 2025 Kundenmonitor survey, customers once again voted dm Germany’s most popular drugstore retailer. Independent studies and surveys regularly confirm the high esteem in which dm’s corporate and collaborative culture is held. For its sustainability efforts, the company received the German Sustainability Award “Consumer Goods Retail 2024”. Further insights into dm’s social and environmental commitment can be found in its “Future Viability Report”.
About Nexi
Nexi is a leading PayTech company in Europe and operates in more than 25 countries. It provides more than two million businesses in brick-and-mortar retail, e-commerce and omni-channel retail with intuitive, fully digital processes that enable a convenient customer journey all the way to checkout – for large marketplace providers as well as local small and medium-sized enterprises. Nexi develops solutions that take into account changing consumer behaviour: digital processes must be intuitive in order to create added value – for consumers and merchants of all sizes.
As a partner to banks and financial institutions, Nexi keeps the needs of consumers and merchants in focus to make shopping and paying easy, thereby improving revenues and business processes. The publicly listed Nexi Group is headquartered in Milan, Italy. More than 10,000 employees across Europe work to simplify complex, country-specific payment processes and enable modern, secure and seamless digital payments throughout Europe. For more information, visit www.nexigroup.com.
About EPI
EPI (or European Payments Initiative) is supported by 18 European banks and payment service providers. Beyond the shareholders, over 50 institutions in Europe are now members of EPI. They have joined forces with a common goal: to offer a unified mobile payment service, to all European companies and citizens, Wero. EPI intends to enable European consumers and merchants and to carry out all types of retail transactions simply, via a resolutely sovereign digital wallet.
Find out more at epicompany.eu and follow us on LinkedIn
About Wero
Based on instant account-to-account (A2A) payments, Wero further streamlines payments in Europe by eliminating intermediaries in the payment chain and the associated additional costs. Wero already supports payments between individuals, and will shortly unveil payments to professionals (P2Pro). Wero has been live for P2P payments in Belgium, France, and Germany since 2024, currently serving 57 million users. For retail payments, Wero is live in Germany since the end of 2025 with progressive roll-out in France and Belgium throughout 2026. Major migrations of at least 15 million consumers are also planned for Payconiq in Luxembourg (by 2026) and iDEAL in the Netherlands (by 2027). Point-of-sale payments will also be offered in 2026, as well as value-added services such as integration of merchant loyalty programs and recurring payments and subscription management.
Find out more at wero-wallet.eu and follow us on Instagram , Facebook and Wero’s LinkedIn
EPI/Wero media contact: media@epicompany.eu